Jay Pettapiece co-founded Vision Financial Corporation in 1989. In forming the new company, Jay had the dual advantages of drawing on a distinguished career in the insurance industry and building upon one of the best service organizations in the worksite industry, Maine Fidelity Life Insurance Company, where he was Senior Vice President of Marketing. Jay is a career insurance executive who knows the payroll deduction business from all perspectives. He spent fifteen years in various field management positions for Aetna Life and Casualty and was Vice President for Mass Marketing at Liberty Life Insurance Company prior to joining Maine Fidelity Life. Jay has served on the Greater Keene Chamber of Commerce board of Directors and is past president. He is past president of the Mass Marketing Insurance Institute and was presented with the Ancy Pinnacle Award for distinguished service to the insurance industry in 2007. He was inducted into the Benefits Marketing Worksite Marketing Hall of Fame in 2005.